Blue SL + BOSU®

A Proposal to become the exclusive distributor of BOSU in Australia

Meet the Team

BlueSL are proud co-distributors of BOSU® in Australia and we have a vision to elevate BOSU® to the undisputed market leader of Balance training in Australia.

We have a 20 person strong team with a full time sales and marketing team, digital marketing and warehouse staff all dedicated to ensuring the customer experience for BOSU® in Australia is the best it can be.

Please find enclosed our proposal highlighting why working with our team exclusively is the best way forward for BOSU® in Australia.

Australia's Leading Fitness Equipment Distributor

Why partner with Australia's largest independent Fitness Equipment distributor?

Centrally located in Australia to accommodate convenient nationwide shipping. With a vast wholesale network, our ability to distribute BOSU® across Australia is unmatched.

Blue SL have a growing division of Brick and Mortar Retail store fronts on top of a growing B2C online presence that has seen a 800% increase in revenue in the past 6 months

Be seen amongst the worlds biggest brands at the home of fitness brands in Australia. Our showroom features industry leading products that perfectly compliment BOSU.

BOSU® Australia in 2025 and beyond...

Since the inception of the BOSU Australia website in late 2023, BlueSL has seen a steady growth in traffic and sales

In Q3 of 2024, we have trialled a digital marketing strategy, putting the wheels in motion to become a dominant force online. This trial period has seen the growth of online sales up over 800% with online B2C sales projected to reach $400,000 annually by 2026.

In the B2B marketplace, our strategy has seen us target Allied Health Professionals and the Leading Fitness industry businesses, unlocking a new network of wholesale re-sellers. Once these re-sellers are vetted and approved by our team, they will get exclusive access to our wholesale website (Bluesl.com.au) where they get an online account with trading terms, access to live inventory and pricing to help them re-sell to their community.

If we gained exclusivity with distributorship, Blue SL would honour existing agreements and allow current co-distributors a generous pricing structure that would allow them to continue to operate in their territories, with the major change being that stock would now be held at a "Head Office" in Adelaide.

The challenge we have faced in this B2B space has been navigating the varied pricing, conflicting warranties and multiple sources of BOSU to any potential customer. There is no uniform message being projected to our customers in Australia.

Finally, a number of current retailers are selling Replica products, Branded as BOSU. It is diverting online traffic away from the authentic product. We plan to an immediate stop to this with legal action to ensure all customers are lead to the official BOSU Australia channels.

Online Potential

Growth opportunities online

Online Marketing Strategy

A 12 week Digital Marketing strategy + Advertising campaign saw us consistently achieve a ROAS of $10+ per $1 spend. As we refine this process and invest heavily in the branding, this will continue to drive high sales volumes.

Generating new traffic

This same 12 week advertising campaign revealed a 800% growth in total e-commerce revenue.

BlueSL B2B Website

The BOSU® Australia's online presence and lead generation capabilities has enabled BlueSL to Vet and approve new re-seller accounts to help grow our wholesale network.

Goals for 2025 and beyond

How can we grow BOSU® with Exclusivity?

Increasing Retail Presence

Our goal is to have BOSU® stocked in Australia's leading Sports retailers, REBEL Sport, Intersport and Sportspower. Preliminary discussions are taking place for Intersport Group to stock BOSU and we are confident we will gain access to an extra 80 stores nationwide in 2025 but there needs to be one sole supplier of this product to get this approval.

Increasing Online Presence

After our Digital Marketing Strategy was implemented in Q3, we are confident this strategy will continue to increase sales and strengthen our market share. Once our position is clear, we are ready to increase our spend on digital marketing, including adding META advertising to identify and reach an untapped social media market in Australia.

Refining Customer Service

In a digital world, the customer experience is paramount. A customer purchasing from different distributors will experience different customer service standards and there is no uniform service process depending on where you purchased from. We want to refine this process and ensure every customer in Australia receives a consistent message with the highest customer sales experience from the point of sale to after sales service.

Social Presence

@BOSUAUSTRALIA

To grow the brand in Australia, we need to grow the brands social presence. As an exclusive distributor, we would want to utilise the BOSU® HQ content. By having access to all of BOSU HQ content (including vimeo) we can begin to create Meta Ad campaigns to target this market directly. Currently, we do not run any META campaigns due to the complexity of multi distributors. The potential to unlock the marketplace that exists via social media ads is exciting to us.

Thank You

Thank you for considering our proposal and we look forward to working with you in 2025 and beyond