Blue SL + BOSU®

A Proposal to become the exclusive distributor of BOSU in Australia

Australia's Leading Fitness Equipment Distributor

Why partner with Australia's largest independent Fitness Equipment distributor?

Centrally located in Australia to accommodate convenient nationwide shipping. With a vast wholesale network, our ability to distribute BOSU® across Australia is unmatched.

Blue SL have a growing division of Brick and Mortar Retail store fronts on top of a growing B2C online presence that has seen a 800% increase in revenue in the past 6 months

Be seen amongst the worlds biggest brands at the home of fitness brands in Australia. Our showroom features industry leading products that perfectly compliment BOSU.

Online Potential

Growth opportunities online

Online Marketing Strategy

A 12 week Digital Marketing strategy + Advertising campaign saw us consistently achieve a ROAS of $10+ per $1 spend. As we refine this process and invest heavily in the branding, this will continue to drive high sales volumes.

Generating new traffic

This same 12 week advertising campaign revealed a 800% growth in total e-commerce revenue.

BlueSL B2B Website

The BOSU® Australia's online presence and lead generation capabilities has enabled BlueSL to Vet and approve new re-seller accounts to help grow our wholesale network.

Goals for 2025 and beyond

How can we grow BOSU® with Exclusivity?

Increasing Retail Presence

Our goal is to have BOSU® stocked in Australia's leading Sports retailers, REBEL Sport, Intersport and Sportspower. Preliminary discussions are taking place for Intersport Group to stock BOSU and we are confident we will gain access to an extra 80 stores nationwide in 2025 but there needs to be one sole supplier of this product to get this approval.

Increasing Online Presence

After our Digital Marketing Strategy was implemented in Q3, we are confident this strategy will continue to increase sales and strengthen our market share. Once our position is clear, we are ready to increase our spend on digital marketing, including adding META advertising to identify and reach an untapped social media market in Australia.

Refining Customer Service

In a digital world, the customer experience is paramount. A customer purchasing from different distributors will experience different customer service standards and there is no uniform service process depending on where you purchased from. We want to refine this process and ensure every customer in Australia receives a consistent message with the highest customer sales experience from the point of sale to after sales service.

Social Presence

@BOSUAUSTRALIA

To grow the brand in Australia, we need to grow the brands social presence. As an exclusive distributor, we would want to utilise the BOSU® HQ content. By having access to all of BOSU HQ content (including vimeo) we can begin to create Meta Ad campaigns to target this market directly. Currently, we do not run any META campaigns due to the complexity of multi distributors. The potential to unlock the marketplace that exists via social media ads is exciting to us.

Thank You

Thank you for considering our proposal and we look forward to working with you in 2025 and beyond